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Marketing and Web Design Package

The Start-up Marketing and Web Design Package is an all-inclusive marketing and design service for small business owners in the UK.

For the past 2 years, I’ve run a platform that generates free PR for small business owners.

After receiving hundreds of #selfstarterstory submissions from entrepreneurs who don’t have a website or online presence at all, I created an affordable, all-inclusive marketing and website design package that supports your mission to reach potential customers and really makes a great first impression.

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For £1499, the Start-up Marketing and Web Design Package includes all of the following:

  • Domain registration for 1 year

  • One Professional Email for 1 year

  • Squarespace Website hosting for 1 year

  • Typographic Logo design

  • Squarespace Web Design (Up to 6 pages)

  • Search Engine Optimisation (SEO)

  • Analytics tracking

  • Social Media banners

  • 100 Business Cards

 

Service and Support

I’ll help you at every stage of the process, from researching and developing your business proposition, to creating a digital-shop-front and social media presence you can truly be proud of.

 

Stages

  1. Research

  2. Strategy and Planning

  3. Set-up and Implementation

  4. Design

  5. Proofing

  6. Delivery

 

Duration

Each project usually takes between 2-4 weeks. You’ll have your website up-and-running in less than one month.

 

Ownership

Once your web design project is complete, full ownership of the website will be transferred to you, with the option to retain our services for regular content updates. Your site will be fully content-managed meaning you could update it yourself also.

 

Recent Projects

 
 
 
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The Big Booth

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The Sugar Cube

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Urban Plumbing

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Goodman Lantern

 
 
 

Let’s work together

Whether you have a clear idea of what you’d like to achieve, or would like some advice to move your project forward, contact me and let’s get to know each other.

Name *
Name
 
 
 

The Process

 
 

The start-up marketing and website design process is tried and tested with no ‘surprises’ or ‘hidden extras’.

I follow the same process with every client, but understand the needs of every business is different.

 

Stage 1 - Research, strategy and planning

Developing your business proposition and doing the necessary research and planning will set your business apart from the rest.

In stage 1 I’ll consult with you to lay the correct foundation for digital success.

Specifically, you’ll receive help with:

  • Narrowing down your target audience

  • Running a competitor analysis

  • Developing your product or service’s unique selling point (USP)

  • SEO research to define your keyword targeting strategy

  • Creating an integrated digital marketing plan

  • Writing content for your business website (up to 6 pages), with your input


Stage 2 - Set-up and Implementation

Many new business owners choose a beautiful or free website over a functional and effective website and eventually realise that after family and friends have visited their website, visitors begin to dwindle.

Web design is as much a science as it is an art form. In stage 2 I’ll set-up all the tools you’ll need to track progress and engagement from the moment your website goes LIVE.

Specifically, you can expect me to:

  • Collect your information to register your business accounts

  • Register your domain name, if you don’t already have one

  • Connect your domain with Squarespace secure hosting (This includes an SSL certificate)

  • Register your company email address

  • Set up your Google Analytics and Google Search Console accounts

  • Register your business with Google My Business

  • Select a Squarespace website design and help you choose suitable brand colours

  • Create a typographic logo for you and select the suitable fonts for your business

  • Source royalty free stock images, and/or illustrations for your website


Stage 3 - Design

Now that the foundations are in place I’ll start incorporating all the elements that tell your brand story and optimise your new site to appear in search engines.

Specifically, I will:

  • Design your website incorporating all content, copy, calls-to-action, forms and any other features agreed in stage 1

  • Optimise your website for search engines using your targeted keywords (Google, Bing, Yahoo)

  • Test all links, forms and features on your website



Stage 4 - Proofing

At this stage your website is ready for you to view and provide feedback.

You’ll receive 2-3 opportunities to make suggestions before your new website is made LIVE.

This is a great time to get feedback from your customers.

Specifically, I will:

  • Invite you to review the first draft of your website

  • Collect your feedback and make the required changes

  • Invite you to review the second draft of your website

  • Collect your feedback and make the final changes (if required)

  • Publish your website


Stage 5 - Delivery

Your website is live and ready for you to share and promote. Your integrated marketing plan’s core objective will be to drive visitors to your website.

After 6 months of your website being live, we will review your website’s organic performance and I’ll consult with you on the various options to continue its growth.

Specifically, I will:

  • Transfer full ownership of your new Squarespace website to you

  • Deliver your new brand assets including social media banners and your typographic logo

  • Send you all your login details for your new accounts

  • Design and order your business cards

  • Present you with a range of options for the maintenance and continued optimisation of your new website

  • Inform you when your project is complete.


Payment Information

A 50% deposit is payable before starting any work. The remaining balance will be payable before transferring full ownership of your website to you.

I’m confident that you’ll be happy with the service and experience, however should either party choose to cancel a project, you will be refunded the full price minus any costs incurred from 3rd party vendors. i.e. Domain registration, website hosting, email hosting, ordering etc.


Let’s get started.

Whether you have a clear idea of what you’d like to achieve, or would like some advice to move your project forward, contact me and let’s get to know each other.

Name *
Name
 
 

Client Testimonial

 
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Hairy Hounds in Hackney

 
Nadine created a website that targets our audience perfectly, with fabulous creativity and enthusiasm.

Her suggestions and ideas were spot-on every time and I am so glad she’s have been on board to guide us in a marketing world that I personally find very confusing and challenging.

I was asked all the right questions to help me finalise the brief and the results showed that our clients’ response was better than we could have wished for.

Everybody who visits our site loves it and what’s more, our new company image truly reflects our company ethos.

The after-support has also been fantastic. I know I can count on Nadine to action updates to the site quickly, and without fuss. She thoroughly understands my business and requirements.

My business is thriving ever since we launched our site and I can definitely thank Nadine for her part in projecting so well, what our company stands for.
— Edita Sykora Malowney, Hairy Hounds in Hackney